Dieting plans exists for different health nutrition ailments and diseases with different approaches, like Atkins diet or subway diet for obesity. The subway diet is a diet plan created by Jared Fogle, an Indiana University student who claims to have lost over 200 pounds by following the plan. This diet plan got a huge amount of exposure during early 2000 due to a extensively marketed promotion campaign done by the Subway restaurant chain. Those following the subway diet have replace 2 of their daily meals with subs from the restaurant chain.
According to Jared Fogle, he weighted almost 425 pounds or 193 kg when he was at his junior year at Indiana University. Since the physical exercise he received was inadequate Fogel ultimately started worrying over his health and wanted some professional medical advice. It is there he understood that if he didn’t do something to lose weight straight away, his health was in grave danger. Therefore, this prompted him to try various methods and techniques to try to lose weight. After failing again and again, he supposedly wanted to attempt something new and decided to attempt a subway diet, eating sandwiches as alternatives for major meals of the day.
He substituted dinner and lunch daily with subs that were available at the subway restaurant that was near his college apartment after walking the 2.4 km (1.5 miles) distance to the restaurant. In addition to subs, he also had baked potato chips and diet soda from the restaurant. Fogel was capable of losing 245 pounds (111kg) by cutting down his calorie intake swiftly from an initial 10,000 to merely 900 per day. Therefore, a subway diet helped Fogle to successfully lose a considerable amount of weight in a comparatively short time period.
Ryan Coleman who was a friend of Fogle wrote an article about Fogle and his subway diet to the Indiana Daily Student which was republished in the Men’s Health Magazine under the article “Crazy Diets that Work”. The account of the subway diet ultimately got to Bob Ocwieja, a Chicago Subway owner, Richard Croad ,the Subway’s Chicago advertisement agency’s creative director and Barry Krause,owner of that agency . Fogel’s story became a part of a regional advertising campaign after they found and contacted Fogel and made sure that his story was true. The advertisement about the subway diet at the start was aired regionally and after sometime Subway decided to air it nationally. This advertisement campaign was a massive success and as a result, the subway’s sales increased by 18% during the following year.
Jared Fogle or The Subway Guy, the creator of the subway diet, is now employed by the restaurant chain. He travels the country advertising the positive effects of healthy diets.





